Privacy Policy

Purpose of this notice

This policy explains what personal data we collect when you use our website, why we collect it, how we use it, who we share it with, how long we keep it, and the rights you have under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and PECR (the UK ePrivacy rules).

 

The data we collect

We collect and process: 

Contact details you submit via forms: name, email address, phone number, and message. Usage & analytics data: pages viewed, clicks, session duration, approximate location, device/browser — collected via cookies and Google Analytics (GA). Technical data: IP address, user agent, referrer URL, date/time. We do not intentionally collect special category data or data from children under 16. If you believe a child has provided us data, please contact us and we’ll delete it.

 

How we use your data & legal bases

We only use your data when we have a lawful basis: 

Responding to enquiries (via contact forms or phone/email): Legitimate interests (to run our business and reply to you). Providing proposals and services if you become a client: Contract (to take steps at your request and perform a contract). Website analytics & performance (Google Analytics, cookies/pixels): Consent (via your cookie choices under PECR). Keeping records and complying with law (e.g., tax/audit): Legal obligation and/or Legitimate interests. We do not use your data for automated decision-making that produces legal or similarly significant effects.

 

Cookies & tracking

We use cookies and similar technologies: 

Essential cookies – needed for security and core site features. These run without consent.

Analytics cookies (Google Analytics) – help us understand traffic and improve the site. These only run if you accept them. You can change or withdraw consent at any time via your browser settings or your cookie banner preferences. Learn more about controlling cookies in your browser: Chrome, Firefox, Safari, Edge (search “clear/manage cookies” for your browser). Google Analytics provides additional controls here: tools like “Google Analytics Opt-out Browser Add-on”. A detailed Cookie Policy (with a list of cookies and lifetimes) can be added on request.

 

How we share your data

We share data only with trusted service providers (processors) that help us operate our website and business, under contracts that protect your data. These include website hosting & security providers. Email & productivity tools. Analytics provider (Google Analytics, operated by Google). We do not sell your personal data.

 

International transfers

Some providers (e.g., Google) may process data outside the UK. Where transfers occur, we rely on appropriate safeguards such as the UK Addendum/IDTA, Standard Contractual Clauses, and/or the UK-US Data Bridge, as applicable, to protect your information.

 

Data retention

We keep data only as long as necessary: Enquiry data: up to 24 months from last contact. Client records & invoices: generally 6 years (for tax/audit). Analytics data: per your cookie choices and the tool’s retention settings. We will securely delete or anonymise data when it’s no longer needed.

 

Security

We use reasonable technical and organisational measures to protect personal data, including secure hosting, access controls, and encryption in transit (HTTPS). However, no system can be 100% secure.

 

Your rights (UK GDPR)

You have the right to:

Access your data and get a copy. Rectify inaccurate data. Erase your data (in certain cases). Restrict or object to processing (in certain cases, including analytics based on legitimate interests/consent). Data portability (for data you provided to us). Withdraw consent at any time (this won’t affect processing before withdrawal). To exercise your rights, contact: pritesh.fiveninetyfive@gmail.com or 0116 216 5979. We may request proof of identity. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

 

Third-party links

Our website may link to third-party sites. Those sites have their own privacy terms. We’re not responsible for their content or handling of your data.

 

Changes to this policy

We may update this policy from time to time. We’ll post the new version here and update the “Last updated” date. If changes are significant, we may provide a more prominent notice.

 

How to contact us

Five Ninety Five SEO
Phone: 0116 216 5979
Email: pritesh.fiveninetyfive@gmail.com